I went to a baby & toddler clothing store a few months ago to find cute matching pjs for my kids (if you’re new here, I have a preschool aged girl and a baby boy!), and literally nothing was gender neutral. It was either hot pink ballerinas and purple butterflies OR dark green dinosaurs and red race cars, with nothing in between. I just couldn’t get past how gendered everything was. Why can’t we just have some nice neutrals once in a while??
For the record, my daughter loves race cars and trains, and that would have been totally fine – except with a “Dad’s hot rod” patch on the front, that wasn’t going to work for me. I’ve never loved an overuse of slogans or cartoons on kids’ clothes. I don’t really want “Daddy’s handsome son” on everything my little guy wears.
So I went on a hunt for the best places to buy cute baby boy clothes – without slogans, without overly gendered motifs. Here are the stores where I’ve found the best hoodies, pants, shirts, and more for little boys (or girls!). These stores are also available year-round, whether you’re buying for the colder winter months or warmer summer months.
For affordable baby boy clothes
H&M has adorable sets, like overalls and a t-shirt. I also really like their baby t-shirts because they have snaps at the neck, while most other brands (Carters, Old Navy) don’t have those. If you have a baby with a big noggin, those snaps are key! I like their sweatpants and sweatshirts sets, too. They come in colors and patterns that can 100% be gender neutral (I bought both of my kids the nautical navy blue anchor set!)
Old Navy is where I buy shoes and some swim items. I’ve also found pajamas in the boys’ section that are gender neutral enough to buy matching sibling jammies! Last year I got the kids matching alphabet pjs, and a set of cars and trucks that were in pastels. They also have great baby socks!
Burts Bees has really sweet prints on their pajamas (zip ups, short sets, and long sleeve sets). I often buy them on sale at Target, paying around $10 apiece. Lately, though, I’ve been buying them on Amazon because they have so many more colors and styles available. I buy the zip ups for baby and the two-piece for my preschooler.
For mid-range clothing
Gap Baby has some adorable (and SOFT) sweatsuits. I really like their sweaters, hats and mittens, and socks too! I’ll stock up at baby Gap when they run a 40% off promotion, which happens frequently. Around Black Friday their highest discount is 50%, so the 40% is pretty close.
For swimsuits, I love Smocked Auctions (you can get anything monogrammed!). Their swimwear includes a lot of rash guards with UPF50, which make beach days so much easier (fewer surfaces to apply sunscreen!). They have a whole collection of “mouse ears” designs that include really cute sibling sets if you’re going on a vacation! (And for baby girls, they have the cutest bubbles.) Also lots of jon jons, seersucker,
Hope and Henry, a brand you can easily find on both Target and Amazon, has the sweetest sweater-and-pant sets, rompers, and sibling matching sets. I chose their navy blue sweater set for our family pictures last fall.
Little Sleepies has very soft bamboo jammies, and the prints are neutral enough that they can be “boy” or “girl” prints. My kids have a few matching pajama sets from this brand. (I love matching sibling sets!)
Hanna Andersson makes some of our favorite pajamas. They’re hand-me-down quality, and if you hit the sales right you can get them for a steal. A new pair at full price will cost around $40, but at sale time you can find them for $11-20! (I also love how many options they have for family matching pajamas, especially around the holidays!) You should also definitely check out their brand at Amazon, because they’re of a similar great quality. The only downside is that their Amazon brand only goes up to 24m sizes.
Nordstrom Baby snap-up pajamas are probably my favorite 0-9 month pjs. They’re soft and the prints are always adorable.
For higher-end clothing or for special occasions
Nantucket Kids is another of my favorite brands for kids clothing. Their stuff leans to be preppy and very New England. Their fabrics are soft, wash well, and still look brand new after 20 washes. I shop them at the end of the season for the next year to get the best deals (e.g. a $80 sweatshirt marked down to $25!).
The Beaufort Bonnet Company has super cute, traditional/classic childrenswear. I find them to be best for special occasion wear.
For more recommendations on baby clothes, baby gear, and beyond, check out my Amazon shop!
You might also be interested in these posts:
6 Best Bamboo Baby Brands (I love bamboo pajamas for my kids!)